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As a 24-year-old Chinese American woman, I admit I have mixed feelings about my Nerd Raccoon Hoodie from Forever21:

Photo 65

BOF outlines changing cultural international fashion trends in Amongst Chinese Girls, Cute Gives Way to Cool:

First, she holds up a big panda-eyes T-shirt and announces: “This was our bestseller last spring.” Then she points to the bunnies that swarm all over the brand’s summer miniskirts, another bestseller. Finally, she presents a whole menagerie of cats, swans, lions and mice that proudly parade on a successful series of tops. In the winter, she said, faux-fur hoodies with small ears have been doing well, helping this writer to understand why chilly Chinese girls sometimes look like bear cubs.

Until recently, these kinds of “childish” products have driven strong results…

While the women born in the 1980s lived in an environment of fast economic growth, combined with rigorous education standards, post-90s women are no longer guinea pigs in a new socioeconomic experiment. They still suffer from the pressures of schoolwork and market competition, but they have adopted more liberal and individualistic values, which can translate into more selective and anti-mainstream shopping habits.

I think this article highlights important cultural changes in the Asian social zeitgeists (in some historically very isolated cultures) and perhaps a more global attitude about fashion.

And this is a good thing.

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4 Comments

  1. Reblogged this on and commented:

    I rock the nerd raccoon hoodie.

  2. That’s news. Thanks for sharing this one. It was great.

    Love, Wink n Pout

  3. That’s really interesting. This would make for some really interesting sociology or cultural anthro research.

    I’m also super jealous of the nerd raccoon hoodie and can’t wait till it’s cold enough to wear my knit cat hats again. I have fully embraced the cute since figuring out in high school that it’s the best thing I’ve got going for me.


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